How to Grow your Apps User-Base?

There are about 2.2 Million apps in Google Play store and about 2 Million apps in App store. Most of the apps are similar in nature also. Increasing the user-base of the app will make the success of the app. Creating this success is a brain cracking task. In this digital world, Marketing through digital media is the only way to increase the user-base of an app. App download and installation is just an initial step to connect with app user-base. An important step is stay contacted with them and provide them better features. To grow the user - base for a new app you must need to improve performance and extra features at regular bases. Here I recommend a few marketing tips that can be used for User-base increasing.

Improve the Visibility of the app through ASO.

App Store Optimization is an important factor in Improving visibility of the app. Creating App Title, App Description and Keywords Field will help in having a good ASO Metadata which help in improving visibility. Having a catchy headline helps in creating a good impact on conversion rates of apps user-base.

Build a User-Base with Social Media

Building a user-base with the help of social media is a low cost and efficient way of increasing app user-base. Paid ads on social media pages especially in YouTube helps in increasing the user – base of the app. It will lower cost than other marketing channels. Marketing through social Media Pages will improve User-Base.

Referral Marketing through app

Referral Marketing through the app is also Good way of increasing apps User-Base. Rewarding the users with referral earning helps in getting new user improving the User-Base.

Creating Universal Ad Campaigns using Adwords

Creating a universal ad Campaigns with Adwords Drive more users.Determining the targeted area and creating ad campaigns which have catching keywords will increase the user -base of the app,

The above all are some marketing tips that can be used for creating and increasing the user base.Some say that with these all the apps User-Base is not increasing .It may arise because not using the correct marketing at the correct time. Before releasing the app conducting a test marketing will help in solving all.Test Marketing helps in finding out the flaws happening and we can correct them or change.Most of the top downloaded apps use a test market using a beta version to improve.So Try a test market and then with the mistakes cleared market the app in full version. Surely the app User – Base will increase